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Tucano Coffe is a chain that wanted to be an international franchise and open new locations worldwide. At first, they pitched the franchise as a small page on their main website. As the company grew bigger, Tucano brought me in to create a new site that was exclusive to potential investors and focused on the information needed to open a franchise.
The challenge for me was to compress numerous pictures that would reflect the company’s values but at the same time would not lose out the necessary information of the pitch in a one-page structure website.
Landing Page structure
To help discover the brand’s philosophy, I presented the one-page in the form of story panels. The pictures are connected by a guiding path and gives the feeling of a treasure map. The visitors are effortlessly learning all the information needed for a potential opening of a franchise in the region of their interest and get to know the company itself.