Year
2022
Company
WPZOOM
Role
Product Designer
WPZOOM is a small team dedicated to helping individuals and businesses engage with their audiences across the web, with a focus on Themes & Plugins for WordPress. My main role is to ideate concepts and create designs for themes and plugins within various categories: video, portfolios, agencies, business, food blogging, and e-commerce.
Design Challenges
One of the primary challenges of designing a WordPress theme is ensuring that it is flexible enough to meet the needs of a wide range of users. While tackling flexibility, it is significant to find a balance between functionality and aesthetics. The themes need to be visually appealing and user-friendly, considering also the necessary functionality for the website.
Design Solution
In order to create new themes and improve our existing ones we communicate closely with our clients via different channels. The feedback and suggestions we get from them help us to prioritize users’ needs, which, simultaneously set new directions for the upcoming products.
Themes examples
Inspiro PRO
Inspiro PRO is a professional portfolio theme fully focused on the Elementor page builder. Being an advanced version of Inspiro, it provides the best video and photo features for creatives. Custom modules, various layout options, and pre-built templates, handpicked customization options, dynamic elements, and extremely user-friendly — Inspiro PRO is the all-in-one choice for your WordPress portfolio website.
Gourmand
Gourmand is a classy WordPress theme dedicated to food blogs. Stylish and highly practical, it is meant to help foodies display their recipes in a beautiful manner.
Rezzo
Rezzo is a video portfolio theme tailored for filmmakers that want to stand out. Minimalist yet bold, the theme is a great fit for creatives who seek to showcase their work in an eye-catching way.
Packed with motion elements and an unconventional layout, Rezzo is perfect for creating a vivid portfolio and ensure an impressive online presence.
CookBook
CookBook is a WordPress theme specially crafted for multi-author recipe websites. Its responsive layout, featured areas, and Elementor integration make the theme a perfect fit for sharing recipes. The customization flexibility and recipe-specific features make CookBook an ideal choice for cooking enthusiasts.
UniBlock
UniBlock is a next-generation WordPress theme that adopts the Full Site Editing concept. Using the new Theme Editor, you have complete control over the design of your website.
EduBlock
EduBlock is a WordPress theme for education websites that features a modern design and support for the new Site Editor. It includes custom page templates with sections to showcase all the needed information for a University, College, or School website.
FoodBlock
FoodBlock is perfect for food bloggers who want to showcase their culinary creations in a beautiful and professional way. Built using the full site editor, it offers a customizable layout with a variety of pre-designed blocks and templates to choose from.
